While this title sounds pretentious, for us it sums this past summer. It reffers to us as a company and to you our dear customers. This summer we embarked on an adventure called online insurance sales, and we warmly welcome you to our online store. We hope that your insurance is now much more affordable and easier to use.

For us, this was a significant, exciting and inspiring time. Since launching our online travel insurance sales in June, we have been able to boast great experiences.

First, the video ad with Igor Angelov, to whom we are grateful for the collaboration that produced the slogan "Easy as selfie". A short but striking and effective video in which Igor's character perfectly matches Lion Ins's image as a young company always ready to go a step further in the interest of the client.

Then followed a bait hunt, one that would drive you out of the "counter shopping" stereotype when it comes to insurance, and bring you to our online store, ready to buy your travel insurance policy online.

We found the bait in Eros Ramazotti's concert organized by Avalon Production. The timing was perfect, and the event too - end of summer and world mega star in Skopje! Thanks to Avalon, who constantly hosts top-level concerts and events, we've given 5 online shoppers 2 fan pit tickets and the opportunity to see and hear Eros from close range. Lifetime memories, happy online shoppers told us.

At the end there was a summary of the results. Sure, it could always be better, but the Easy As Selfie campaign brought Lion Ins closer to countless new fans, customers, friends. Thousands of unique site visits, insight in our professional vision and hundreds of sold travel insurance policies.

We don't stop there. Our intent is not to put the insurence policy in the hand of our clinets and say goodbye. Our imperative is for the client to gain enriched experience, unique customer care, and, whenever possible, a special surprise that will spice up the company-client relationship.

So remember, every time you travel, don't be bullied by city crowds and buy travel insurance on lionins.mk because it is - as easy as selfie.